Economist; University professor. Born– May 5, 1941, Robertsdale. Parents– Louis W. and Helen (Hadley) Boone. Married– Pat Jones, May 8, 1964. . Children– Two. Education– Delta State College, B.S., 1963, University of Southern Mississippi, M.S., 1964; University of Arkansas, Ph.D., 1968. Instructor at Auburn University, 1964-1965; University of Arkansas, 1965-1967; University of Southern Mississippi, 1967-1969; professor of marketing and chairman of the Department of Management and Marketing at the University of Tulsa, 1969-79; at the University of Central Florida, 1979-83; at the University of South Alabama, 1983-1994. Published many articles in professional journals and contributed to many anthologies. Member Ozark, Southwestern, Southern, and American Marketing Associations.  Awarded the European Book Prize, 1975; the Southwestern Marketing Association Founders Award; William Holmes McGuffey Award, 1994. His Contemporary Marketing was named the outstanding college textbook since 1950 by the Academic Authors Association. Died January 7, 2005.


Contemporary Authors online;  Obituary, January 12, 2005.


Contemporary Marketing. Hinsdale, Ill.; Dryden Press, 1974.

Identifying the Consumer Innovator. Hattiesburg, Miss.; Bureau of Business Research, University of Southern Mississippi, 1969.

Management Perspectives in Marketing. Encino, Calif.; Merrill, 1972.

Marketing. Chicago; Dryden Press, 1981 (and later editions).

Marketing Channels. Morristown, N.J.; General Learning Press, 1973 (and later editions)

Marketing Strategy.  Columbus, Ohio; C. E. Merrill Co., 1971.

Planning Your Financial Future.  Fort Worth:  Dryden House, 2000.

Quotable Business:  Over 2800 Funny, Irreverent, and Insightful Quotations about Corporate Life.  New York:  Random House, 1999.


Boone & Kurtz Business.  Dryden Press, 1995.

CEO: Who Gets to the Top in America?  Michigan State University Press, 1989.

Consumer Behavior. Encino, Calif.; Dickenson, 1973. (also published as Classics in Consumer Behavior. Tulsa, Okla.; PPC Books, 1977.)

Contemporary Business. Hinsdale, Ill.; Dryden Press, 1976 (and later editions).

Contemporary Business 2000.  Dryden Press, 2000.

Contemporary Business Communication.  Prentice Hall, 1984.

Contemporary Canadian Business.  Holt, 1984; revised edition, 1989.

Contemporary Marketing Plus.  Dryden Press, 1984 (several editions).

Contemporary Marketing Wired.  Dryden Press, 1998 (several editions).

Contemporary Personal Finance.  Random House, 1985.

Foundations of Marketing. Hinsdale, Ill.; Dryden Press, 1977 (and later editions).

The Great Writings in Management and Organizational Behavior. Tulsa, Okla.; PPC Books, 1980.

Marketing Mastery Guide.  Dryden, 1981.

Personal Financial Management. Homewood, Ill.; BPI/IRWIN, 1989.

Principles of Management.  Random House, 1984.

The Sales Management Game. Morristown, N.J.; General Learning Press, 1972.