Open Proquest Historical Annual Reports in another browser window to work through this tutorial side by side.
Here we will show you how to get annual reports from companies dating back to the mid 1800's.
Why would anyone want this outdated information? Well, researchers use it a lot to find out the management of a company for a time period. Lawyers use it to see what information has been told to the public (and whether that was true or not).
Additionally, you can find out a lot about the company's culture, product offerings, advertising campaigns and a lot of other stuff.
This is the Proquest Historical Annual Reports database. It is available to the UA community both on and off campus.
In the search box type Ford Motor Company and either hit Return, or click the 'Search' button on the right.
We get a lot of results, so the first thing we'll do is focus on a date range. On the left you'll see something like this:
Sliding the left and right arrows will narrow your results to dates you want. Narrow your results to only include items from the 1970s & 1980s. Be sure to hit the Update button to select the date range.
Now, click the Title that says:
Ford Motor Company Annual Report -- 1975
You'll notice that these are copied versions of the report, so the quality varies with each one. The important thing is that the information is there and can be read.
Also, it might take a minute for the report to load, so be patient!
Go to page 2 and look for the Contents section. This will tell you what page to go for certain information.
The next several pages will contain a narrative of Ford's activities, including some data on various items. Following that, you'll get information on the management, then finally the financials.
Go to page 25 in the report, the Consolidated Statement of Income. How much did Ford spend on Selling and Administrative Expenses in 1975?
Go to the Contents section on page 2 and locate the section, "Ford People". In that section it talks about wages. How much did the average Ford U.S. Hourly Employee earn an hour in 1975?
That does it for Historical Annual Reports. Remember that a lot of information can be obtained from these things that are relevant to journalists, lawyers, engineers, historians etc.
So, have fun playing around with this database. If you have any questions, ask your Bruno librarian.